From Planning to Launch
Course Overview
This masterclass provides a comprehensive, step-by-step approach to designing, building, and delivering high-quality online courses. Learners will gain practical skills in instructional design, multimedia content creation, student engagement, assessment, and course marketing.
By the end, participants will be able to deliver a fully functional online course ready for publishing on major LMS platforms.
Learning Outcomes
Learners will be able to:
Identify suitable course topics with market demand
Define clear learning objectives and measurable outcomes
Structure course modules effectively
Produce engaging video lessons and multimedia content
Create assessments, quizzes, and interactive activities
Build courses on various LMS platforms (e.g., LearnPress, Teachable, Moodle)
Implement student engagement strategies
Launch and market online courses successfully
Analyze student feedback for continuous improvement
Course Structure
| Module | Title | Description |
|---|---|---|
| 1 | Foundations of Online Teaching | Understanding online learners, teaching models, course types |
| 2 | Topic Selection & Validation | Audience analysis, market research, topic refinement |
| 3 | Learning Objectives & Course Design | Instructional design, module sequencing, lesson mapping |
| 4 | Scriptwriting & Lesson Planning | Storytelling, lesson flow, cognitive load management |
| 5 | Video Production & Editing | Recording, lighting, audio, editing techniques |
| 6 | Multimedia & Supplementary Materials | Slides, PDFs, templates, interactive exercises |
| 7 | LMS Platforms & Setup | LearnPress, Moodle, Teachable, uploading, structuring content |
| 8 | Student Engagement | Community building, discussion forums, gamification |
| 9 | Assessment & Feedback | Designing quizzes, projects, rubrics, feedback loops |
| 10 | Marketing & Launch | Pricing strategy, promotions, social media, funnels |
| 11 | Analytics & Optimization | Tracking student progress, course improvements |
| 12 | Capstone Project | Build and publish a full online course with at least one lesson |
Course Duration
| Mode | Duration |
|---|---|
| Self-paced | 20–25 hours |
| Instructor-led | 10 hours (5 × 2-hour sessions) |
Assessment
Quizzes at the end of each module
Lesson plan and video demo submission
Capstone project: complete course prototype
Included Materials
Course planning templates
Video script and storyboard templates
Slide deck templates
LMS setup checklist
Marketing and launch plan template
Certification
Complete Online Teaching Masterclass Certificate
Awarded upon successful completion of all modules and final project.
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