Description
Curriculum
Instructor
Course Overview
| Item | Description |
|---|---|
| Course Title | Marketing Psychology: How We Decide |
| Institution | University of Oxford (Oxford Saïd Business School) |
| Platform | edX |
| Instructors | Faculty from Oxford Saïd Business School |
| Level | Beginner / All Levels |
| Delivery Type | Self-paced, Fully Online |
| Certificate | Verified Certificate available |
| Certificate Fee | Paid (edX Verified Track) |
| Access to Content | Free to audit (no certificate) / Paid for certificate |
| Duration | ~4 weeks (self-paced) edX |
| Effort Required | ~10–20 hours total estimated |
| Prerequisites | None |
| Language | English |
| Last Update | 2025 course catalog (current) edX |
2. Learning Outcomes
| No. | Learning Outcome |
|---|---|
| 1 | Understand core concepts of marketing psychology and consumer decision-making. Business edX |
| 2 | Identify key psychological drivers influencing buying behavior. Business edX |
| 3 | Apply cognitive bias insights to design more effective marketing strategies. Business edX |
| 4 | Analyze how perception, motivation, and emotion affect consumer decisions. |
| 5 | Develop marketing approaches that align with how people actually decide. |
(Outcomes synthesized from course summary on edX) edX
3. Course Modules (Weekly/Section Breakdown)
Note: edX self-paced courses often do not publish detailed weekly modules publicly, but based on standard structure and topic focus:
| Module # | Module Title (Focus) | Topics Covered | Main Activities |
|---|---|---|---|
| 1 | Introduction to Marketing Psychology | Overview of consumer psychology and decision processes | Video lectures, readings |
| 2 | Cognitive Bias and Decision Making | Common biases in consumer choices | Case examples, reflection |
| 3 | Perception and Motivation | How perception and motivational factors influence buying | Assignments |
| 4 | Applying Psychology to Marketing | Psychological levers in marketing strategy | Practical application task |
(Typical structure inferred from course description) edX
4. Course Materials
| Material Type | Description |
|---|---|
| Video Lectures | Instructor videos explaining concepts |
| Readings | Curated articles on consumer psychology |
| Case Studies | Practical examples illustrating decision drivers |
| Quizzes | Knowledge checks |
| Assignments | Application exercises |
(This is the common format for edX business courses) edX
5. Skills Gained
| Category | Skills |
|---|---|
| Marketing Insight | Understanding consumer cognition |
| Consumer Behavior | Decision-making analysis |
| Psychological Concepts | Cognitive bias identification |
| Strategy Application | Applying psychology to marketing plans |
| Communication | Designing customer-centered messages |
| Data Interpretation | Interpreting consumer responses |
(Inferred from course focus on psychology & marketing) edX
6. Assessment Structure
| Component | Importance |
|---|---|
| Quizzes | Medium |
| Assignments | High |
| Case Studies | Medium |
| Reflection Activities | Optional |
(Assessment types typical for edX self-paced business courses) edX
7. Certificate Information
| Item | Description |
|---|---|
| Issuer | edX & University of Oxford |
| Verification | Verified digital certificate |
| Format | Digital credential |
| Add to LinkedIn | Yes |
| Credential Type | Professional Certificate |
(Verified track details from edX listings) edX
8. Who This Course Is For
| Category | Description |
|---|---|
| Marketing Professionals | Beginners and mid-level marketers |
| Business Strategists | Professionals focusing on customer insights |
| Entrepreneurs | Founders designing marketing approaches |
| Business Students | Learners studying marketing or psychology |
| Product Managers | People shaping product value propositions |
| Anyone Curious | Those wanting deeper understanding of decisions |
(Based on course subject and target audience) edX
9. Tools & Technologies Used
| Category | Tools / Topics |
|---|---|
| Psychological Frameworks | Cognitive bias, motivation, perception |
| Decision Models | Consumer decision-making processes |
| Marketing Frameworks | Strategy aligned with psychology |
| Analytical Thinking | Behavior analysis for campaigns |
(Inferred from course content on psychological drivers) edX
10. Summary
Marketing Psychology: How We Decide is an online, self-paced course from University of Oxford offered on edX that explores the psychological drivers behind consumer choices and decision-making. Learners examine cognitive biases, perception, motivation, and how these elements shape effective marketing strategies. The course spans ~4 weeks of study and offers a verified certificate upon completion, suitable for marketers, business professionals, and anyone interested in understanding how psychological factors influence buying behavior.
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