Course Overview
This course provides educators, instructors, and content creators with 50 actionable tips to design, deliver, and market exceptional online courses.
Learners will gain practical strategies across course planning, content creation, student engagement, assessment, and promotion to enhance the quality and impact of their online courses.
By the end of the course, participants will be equipped with expert insights to make their online courses stand out and succeed.
Learning Outcomes
Learners will be able to:
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Plan and structure online courses effectively
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Apply 50 actionable strategies for course creation
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Engage learners with interactive and multimedia content
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Design assessments and provide effective feedback
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Enhance learner retention and motivation
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Use marketing and promotional tactics to attract students
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Optimize online courses for accessibility and inclusivity
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Implement continuous improvement using analytics and feedback
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Build a professional reputation as an online educator
Course Structure
| Module | Title | Description |
|---|---|---|
| 1 | Planning & Structuring Your Course | Tips 1–5: Defining objectives, sequencing, curriculum design |
| 2 | Content Creation Strategies | Tips 6–15: Multimedia, video, slides, interactive elements |
| 3 | Engagement & Motivation | Tips 16–25: Gamification, community, discussion boards |
| 4 | Assessment & Feedback | Tips 26–30: Quizzes, assignments, rubrics, formative feedback |
| 5 | Communication & Online Presence | Tips 31–35: Messaging, announcements, live sessions |
| 6 | Accessibility & Inclusivity | Tips 36–38: Designing for diverse learners |
| 7 | Marketing & Promotion | Tips 39–44: Social media, landing pages, email campaigns |
| 8 | Monetization & Revenue | Tips 45–47: Pricing strategies, upsells, course bundles |
| 9 | Analytics & Improvement | Tips 48–49: Data-driven decisions, optimizing course quality |
| 10 | Capstone & Implementation | Tip 50: Apply all strategies to create a mini online course |
Course Duration
| Mode | Duration |
|---|---|
| Self-paced | 8–10 hours |
| Instructor-led | 5 hours (2–3 sessions × 1.5–2 hours) |
Assessment
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Implement a selection of 50 tips in a mini course plan
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Create at least one multimedia lesson using recommended strategies
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Marketing & engagement plan submission
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Capstone project: launch-ready online course using multiple tips
Included Materials
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50 Tips reference guide
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Lesson planning templates
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Multimedia content checklist
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Engagement activity worksheets
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Marketing and promotion toolkit
Certification
Great Online Course Strategies Certificate
Awarded upon completion of all modules and the capstone project.
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