Course Overview
This course teaches educators, instructors, consultants, chefs, fitness coaches, and experts how to successfully create, market, and sell in-person training programs.
Students will learn pricing strategies, sales funnels, communication tactics, venue planning, student onboarding, and real-world marketing techniques to fill physical classrooms or workshops.
By the end of the course, learners will be able to launch and sell a profitable live course with high attendance.
Learning Outcomes
Learners will be able to:
Identify profitable in-person course topics
Create attractive value propositions for live training
Price courses using industry-standard models
Build sales funnels specifically for in-person learning
Market the course through online and offline channels
Close student enrollments through messaging, calls, and email
Manage logistics: venue, materials, scheduling
Deliver a smooth onboarding experience
Build long-term relationships for repeat sales
Course Structure
| Module | Title | Description |
|---|---|---|
| 1 | Understanding the In-Person Course Market | Industry trends, competition, identifying demand |
| 2 | Choosing What to Teach | Audience analysis, problem-solving, designing live-format curriculum |
| 3 | Pricing In-Person Courses | Value-based pricing, tiered pricing, discounts, premium packages |
| 4 | Designing Your Offer | Structuring what’s included, bonuses, materials, certificates |
| 5 | Marketing Foundations | Branding, positioning, audience targeting |
| 6 | Lead Generation | Social media, email lists, websites, partnerships |
| 7 | Sales Funnels for In-Person Courses | Landing pages, registration flow, confirmation steps |
| 8 | Persuasive Communication | Messaging, email scripts, responding to objections |
| 9 | Closing Sales | Phone calls, DMs, in-person demos, follow-up systems |
| 10 | Logistics & Operations | Venue, materials, timing, student management |
| 11 | Running the Live Course | Instruction strategies, engagement, classroom experience |
| 12 | Post-Course Monetization | Upsells, recurring programs, community building |
Course Duration
| Mode | Duration |
|---|---|
| Self-paced | 8–12 hours |
| Instructor-led | 6 hours (3 × 2-hour sessions) |
Assessment
Offer design assignment
Pricing model sheet
Sales message script
Final project: complete live course selling plan
Included Materials
Ready-to-use sales script templates
Course pricing calculator
Sample promotional posters
Workshop outline template
Venue planning checklist
Certification
In-Person Course Sales & Marketing Certificate
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